4.1. General requirements for promotion in the digital space
When mentioning the products and/or brand of Coral Club, the rules for correct promotion must be followed.
4.2. Positioning oneself, promoting the personal brand of a Coral Club member
4.2.1. The company supports the development of a member's personal brand through social networks, digital projects, marathons, blogs, websites, and official landings of the company posted on the official Coral Club website.
4.2.2. Do not position oneself or one’s website as the official website of the company, official pages on social networks, or as its official representation in a specific region.
4.2.3. Do not present the company's information as one's own and to position one’s address as the company's address, as well as to publicly share the addresses and contacts of the company's sales offices (or its representations) on both one’s own websites and other online resources, including mapping services such as Yandex.Maps, Google Maps, and similar services.
4.2.4. Do not use words or expressions containing the designation Coral Club and unique names of Coral Club products in one’s contact e-mail addresses, as well as any derivatives, abbreviations (CCI), similar-sounding and visually similar spellings, and foreign language equivalents.
Example:
Allowed: wellnessblog@yahoo.com. healthylifecontact@site.net, annajohns@gmail.com
Not allowed: coralclub@gmail.com, coralclubmadrid@site.net, cci.business@yahoo.com, mycoral@gmail.com
4.2.5. You may identify yourself as a member of the Coral Club, an Independent Distributor of Coral Club. Commonly used titles such as wellness consultant, health marathon organizer, and others are also acceptable. However, you may not refer to yourself as an employee, representative, or official spokesperson of Coral Club.
4.2.6. A club member has the right to conduct their business online in all cities and countries, not limited to their current location. However, they must not mislead consumers by stating a city or country that does not correspond to their actual residence and/or the location provided at the time of registration with Coral Club.
4.2.7. Inaccurate comparisons of Coral Club products with products from other companies are not allowed.
4.3. Promotion/Presentation of Products
4.3.1. The company recommends that club members share their personal experiences with the products and promote them for maintaining health while complying with the laws of their country.
4.3.2. It is important to remember that only the company sells its products, and only through official online and offline platforms.
4.3.3. Selling Coral Club products through online stores, social media, marketplaces, catalog websites, or any other sales channels other than the official resources of Coral Club is prohibited. Those who violate this rule will have their accounts blocked. See Company Rules, Section 10.
Company Rules, Section 10.4.4. Recruitment and Registration of New Club Members
4.4.1. Do not register new club members without their explicit consent.
4.4.2. Do not initiate contact with or register new individuals using automated or semi-automated schemes and mechanics that do not involve personal communication with the potential club member. The company reserves the right to block a member's account if found to be in violation of this rule until the circumstances have been clarified.
4.4.3. Without an agreement with the company regarding the placement of advertisements and posts that contain referral links, you should not share referral links. Sharing a referral link is only permitted after you have personally communicated with and received a specific request from a potential new club member through your private messages. If this rule is violated, the party in violation shall be liable for any adverse consequences and must compensate the company for any damages caused.
4.4.4. You may not incentivize registration in your structure through gifts (e.g., ""Join my team and I'll give you a Coral-Mine"" / ""Sign up in my network, and I'll enroll people under you""), promises of additional discounts, or other benefits.
4.5. Accuracy of Information
4.5.1. A club member is personally responsible for the accuracy of the information they share online. It is essential to regularly monitor the content of your websites and social media pages and immediately remove any information that violates the laws of your country or the company's ethical standards or could damage its reputation.
4.5.2. When creating and maintaining online resources related to Coral Club products or business, members should adhere to the language standards of the content they provide, avoiding any spelling, stylistic, or punctuation errors, and comply with the laws of the country they are in.
4.5.3. The company encourages club members to share information online that fosters a positive image of the company, promotes their personal brand, and attracts new club members and partners to their network.
For example:
4.5.4. You may not send spam messages by any means, regardless of the nature of the information.
4.5.5. You may not use misleading statements and unrealistic promises, such as: ""You will earn a million in 3 months with us,"" ""You will stop getting sick by using our program,"" etc. For more details, see Section 5.4 of the Ethical Code for Independent Distributors of Coral Club.
4.6. Responsibility for Non-Compliance with Online Conduct Rules
4.6.1. An Independent Distributor is fully responsible for ensuring that their website and social media pages comply with these rules and the laws of their country.
4.6.2. The responsibility for informing and ensuring that club members adhere to online conduct rules lies with the higher-level distributor.
4.6.3. Upon receiving a request from the company to make changes to their website, social media, or other platforms, the distributor is obliged to correct any violations within the timeframe specified in the company’s letter.
4.6.4. Non-compliance with the rules and the deadlines for correction may result in sanctions as outlined in Section 10 "Responsibility for Rule Violations," as well as the blocking of the club member’s account. Points earned in violation of existing rules may be excluded from the calculation of monthly results.
4.7. Special Requirements for Promoting the Coral Club Brand and Products on Social Media
This section of the rules outlines the company’s policy regarding the creation, design, and promotion of information about Coral Club and its products on pages, groups, channels, and communities in social media, including video hosting platforms and messaging apps.
4.7.1. You may not use words or phrases that contain the designation Coral Club and unique names of the company's products, as well as similar-sounding and visually similar spellings, interpretations in foreign languages, or derivatives in full or abbreviated form as titles of pages, groups, channels, and communities on social media, messaging apps, and video hosting platforms, as well as their URL addresses.
The company reserves the right to contact the social media administration if necessary to report violations of the company's rights to its registered trademark, which may result in the deletion of the page.
For Example:
Allowed: Wellness Blog, Health and Beauty, Fitness trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Coral Club Newbies
Allowed: Detox, Body Detox, Omega-3 Fatty Acids, Collagen
Not Allowed: Coral Detox, Coral Club Detox, Omega3-TG, Promarine Collagen Peptides
Allowed: vk.com/annajohns, vk.com/wellnessblog, twitter.com/bestcollagen
Not Allowed: vk.com/coralclubmadrid/, vk.com/koralnews/, twitter.com/coraldetox/
4.7.2. You may not use the company logo or name as the avatar (profile picture) for a page and/or cover photo for a group or community on social media, as well as in online messaging apps and video hosting platforms.
4.8. Special Requirements for Promoting the Coral Club Brand and Products Using Personal Websites
This section of the rules outlines the company's policy regarding the creation, design, and promotion of information about Coral Club and its products using personal websites.
4.8.1. Prohibited Website Formats.
You are not allowed to create, maintain, or promote catalog-type websites of any format featuring Coral Club products.
Characteristics of Catalog-Type Websites:
The website contains a structure characteristic of a catalog-type site: product categories, individual pages (product cards) created for specific company products.
The presence of one or more product cards on the website. A product card is a page on the website dedicated to one or several of the company’s products.
In the title and/or meta tags* (Title, Description) of the pages, there are unique (brand) names of the company's products, as well as any derivatives, abbreviations, similar spellings, and foreign language equivalents.
If at least one of these characteristics is present, the website is considered a catalog-type site and is therefore prohibited by the Rules.
*Meta tags (from English meta tags) are elements (HTML tags) of a web page that provide search engines with brief information about the theme (content) of the page. They include: Title — the title of the page; Description — a description of the page.
Example of a Catalog-Type Website:
Example of a Prohibited Title Using a Unique Product Name:
Where to Check the ""Title"" of a Page Listed on the Website:
How Meta Tags Appear in Search Engines:
4.8.2. Allowed Website Formats.
A Distributor may use information about the company and Coral Club products (photos, names, descriptions, prices) only on blog-type websites and only within informational articles on general topics: health, healthy living, detoxification, immunity, digestion, business, development, and other general topics, provided they do not contradict sections 4.8.8 and 4.8.9.
Example of an Allowed Website:
Recommendation! We suggest creating:
1) websites that promote a personal brand rather than the Coral Club brand and products;
2) blog-type websites on specific topics such as: personal blog, health, healthy living, detoxification, immunity, digestion, business, development, and other general topics that are not related to the Coral Club brand and products.
4.8.3. Domain Name Registration.
You may not register a website using domain names that contain the brand name and unique names of Coral Club products, as well as any derivatives, abbreviations, similar spellings, and foreign language equivalents. The company reserves the right to require the website owner to transfer ownership rights for any of the aforementioned domain names if necessary.
For example:
Allowed: wellnessblog.com, yourhealth.net, annajohns.ru
Not Allowed: koralclub.net, coralblog.com, coraldetox.com, oncoral.com
4.8.4. Use of the Company Logo.
You may not use the Coral Club logo on websites without written permission from the company. To obtain permission, a request must be submitted through the contact form on the Coral Club website.
4.8.5. Use of the Logo on an Independent Distributor's Website.
Only Independent Distributors of Coral Club may use special logos on their websites, which can be found at the link.
4.8.6. When using the special logo of an Independent Distributor of Coral Club on their website, an open link to the official company website (https://us.coral.club) must be placed in the footer (on all pages) of the Independent Distributor's website in the format: ""Official Coral Club Website"" (https://us.coral.club).
Important! Do not use any methods to hide links to the official company website from search engines.
4.8.7. When using the special logo, the Independent Distributor must provide their contact information on the website.
4.8.8. Use of the Coral Club Brand Name on the Club Member's Website.
You may not use the name Coral Club, as well as any derivatives, abbreviations, similar or phonetically comparable spellings, and foreign language equivalents in the titles and/or meta tags* of any pages on the website, except for the designation ""Independent Distributor of Coral Club Website"" on the homepage of the site.
For example:
Allowed: Wellness Blog, Health and Beauty, Fitness trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Coral Club Newbies
4.8.9. Use of Unique Coral Club Product Names.
You may not use unique* names of Coral Club products, as well as any derivatives, abbreviations, similar or phonetically comparable spellings, and foreign language equivalents in the titles and/or meta tags of any pages on the website.
*Unique product names refer to names that contain the brand names of the products or the brand name Coral Club.
For example:
Allowed: Detox, Body Detox
Not Allowed: Coral Detox, Coral Club Detox
4.8.10. Design and Appearance.
You may not borrow designs or their elements from both the official Coral Club website and from other resources of the company available online.
4.8.11. Posting Third-Party Contact Information.
Do not provide third-party contact information on a personal website without their written consent to post such information.
4.9. Special Requirements for Promoting the Coral Club Brand and Products Using Third-Party Websites and Platforms
This section of the rules outlines the company’s policy regarding the creation, design, and promotion of information about Coral Club and its products on third-party platforms. Third-party websites and platforms include forums, review sites, marketplaces, and online stores.
4.9.1. You may not use the company logo or name as the avatar (profile picture) of a user profile. We recommend using a personal image as the avatar for third-party websites and platforms, and a photo can be taken against a backdrop featuring Coral Club.
4.9.2. You may not use the brand name or unique names of Coral Club products, as well as any derivatives, abbreviations, similar or phonetically comparable spellings, and foreign language equivalents in the titles of pages on third-party websites and external platforms, as well as in their URL addresses.
The company reserves the right to contact the administration of third-party websites and external platforms to report unauthorized use of its registered trademark, which may result in the removal of profiles and/or individual pages.
For example:
Allowed: Wellness Blog, Health and Beauty, Fitness trainer Anna Johns
Not allowed: Coral Blog, Coral Club, Coral Club Newbies
Allowed: Detox, Body Detox, Omega-3 Fatty Acids, Collagen
Not Allowed: Coral Detox, Coral Club Detox, Omega3-TG, Promarine Collagen Peptides
Allowed: blogger.com/annajohns, quora.com/wellnessblog, yourhealth.com/bestcollagen
Not Allowed: blogger.com/berlincoralclub/, quora.com/koralnews/, yourhealth.com/coraldetox/
4.10. Special Requirements for Promoting the Coral Club Brand and Products Using Paid Advertising Online
This section of the rules outlines the company’s policy regarding the creation, design, and promotion of information about Coral Club and its products through paid online advertising.
4.10.1. When launching any paid advertising online, you may not use the brand name or unique names of Coral Club products, as well as any derivatives, abbreviations, similar or phonetically comparable spellings, and foreign language equivalents as keywords for promoting advertising announcements.
For example:
Allowed: Wellness Products, Health and Beauty Products, Vitamins for Kids
Not Allowed: Coral Club, Coral Coral Club, Coral Club Discounts, Coral Vitamins
Allowed: Detox, Body Detox
Not Allowed: Coral Detox, Coral Club Detox
Allowed: Omega, Omega-3 Fatty Acids
Not Allowed: Omega3-TG, O!Mega-3 TG
Allowed: Collagen, Collagen Peptides
Not Allowed: Coral Club Collagen Peptides, Promarine Collagen Peptides
4.10.2. Creating photo and video materials for advertisements without the participation of a club member as the main actor is prohibited. Models and other individuals' images may not be used in the photo and video materials.
4.10.3. You may not use referral links in online advertisements.
4.10.4. When using online advertising, Independent Distributors must strictly adhere to all applicable laws and regulations of the country in which the advertising is placed.
4.10.5. The company is not responsible for violations of these terms and applicable laws by Distributors while conducting advertising activities online.